Portfolio : Identity

JMS Civil and Mining

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JMS specialise in project management and construction of mining operations and other industrial construction. 32phillip were involved in creating a new identity for JMS when they were known as JJ McDonald & Sons Group (JMS). JMS had an existing logo which was designed some time ago and thought it was time to update their logo to reflect their expertise within their industry. JMS wanted to keep the underlying theme of their logo which consisted of the letters JMS within a traditional Australian map shape. 32phillip expanded on this idea by creating a more stylised version of Australia and finding a complimentary font face which also reflected a strength aligned with the construction industry.

JMS Civil and Mining was established in mid-2008 when Watpac purchased JMS Civil and Mining Pty Ltd (JMS). The logo has since undergone a new phase of development but still retains its core elements which 32phillip created.