Portfolio : Identity

Gadens Lawyers Values Symbols

The Directors of Gadens requested the design of five icons to represent their five company values. Our response was to designs these values symbols as a reflection or an extension of the existing logo, keeping in mind that any logo is an image that, in part should represent the community that makes up that company. Its values are born through a wealth of experience, passion and understanding from both its partners and its staff.

As the Gadens ‘Stylized G’ logo is the first letter of the company name and visually represents the company as a whole, we felt that the first letter of each ‘value’ being C, O, I, R and E were ideal visual images to reinforce the logo. Each letter symbol is born from the logo and is a reflection of its style and fluidity. At the same time, each symbol has a sense of individuality that encourages the worth and positive qualities of its associated value. When combined in a circular formation, the symbols create a visual blossoming and expanding of creativity, commitment and service, both on a national and global level.

We also introduced five unique colour brands, one for each symbol, while maintaining areas of each symbol in the Gadens grey, reflecting a colour vitality in each symbol while maintaining and respecting the principle foundations of both the company and the practice of law.